Current:Home > FinanceChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -WealthMap Solutions
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-17 15:05:38
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8413)
Related
- Stamford Road collision sends motorcyclist flying; driver arrested
- Idina Menzel is done apologizing for her emotions on new album: 'This is very much who I am'
- Top 10 deadliest hurricanes in U.S. history
- Trump's D.C. trial should not take place until April 2026, his lawyers argue
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- Ford demands secrecy as it preps salaried workers for blue-collar jobs if UAW strikes
- Kansas City Chiefs superfan 'ChiefsAholic' indicted on bank robbery, money laundering charges
- Selena Gomez Is Taking a Wrecking Ball to Any Miley Cyrus Feud Rumors
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Broadway Star Chris Peluso Dead at 40
Ranking
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- 'Give yourself grace': Camp Fire survivors offer advice to people in Maui
- These poems by Latin American women reflect a multilingual region
- Ravens sign veteran edge rusher Jadeveon Clowney
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Drone shot down over central Moscow, no injuries reported
- Hate machine: Social media platforms pushing antisemitic recommendations, study finds
- Thousands flee raging wildfire, turning capital of Canada’s Northwest Territories into ghost town
Recommendation
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Messi speaks publicly for 1st time since joining Inter Miami and says he’s happy with his choice
China’s Evergrande says it is asking for US court to approve debt plan, not filing for bankruptcy
Gary Young, original drummer for indie rock band Pavement, dead at 70: 'A rare breed'
John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
The 10 best Will Ferrell movies, ranked (from 'Anchorman' to 'Barbie' and 'Strays')
Price of college football realignment: Losing seasons, stiffer competition
Hurricane Hilary path and timeline: Here's when and where the storm is projected to hit California